SEO

🔹 Module 1: SEO Fundamentals

• What is SEO?
• Importance of SEO in digital marketing
• How search engines work (Google algorithm basics)

🔹 Module 2: Keyword Research

• What are keywords?
• Types of keywords (short-tail, long-tail)
• Keyword research tools and techniques
• Search intent analysis

🔹 Module 3: On-Page SEO

• Title tags, meta descriptions
• URL structure and headings (H1, H2, etc.)
• Content optimization
• Image optimization (alt tags)

🔹 Module 4: Technical SEO

• Website structure and crawlability
• Page speed optimization
• Mobile-friendliness
• XML sitemap and robots.txt

🔹 Module 5: Off-Page SEO

• Link building basics
• Backlinks and domain authority
• Social signals and brand mentions

🔹 Module 6: Content Strategy

• Creating SEO-friendly content
• Blogging and keyword placement
• Content planning and consistency

🔹 Module 7: SEO Tools & Analytics

• Introduction to tools (Google Analytics, Search Console)
• Tracking website performance
• Basic SEO reporting

🔹 Module 8: Local SEO

• Google My Business optimization
• Local search ranking factors
• Reviews and citations

🔹 Module 9: SEO Best Practices & Updates

• White-hat vs Black-hat SEO
• Latest trends and algorithm updates
• Common SEO mistakes to avoid